Originally founded in 2018 in Montréal, Canada, then also incorporated in 2019 in Australia, Lux has experienced rapid growth in both countries since its inception, with commercial projects expanding from the mining sector to the defence industry. The company has been trusted by the Australian Defence Force at its debuts, becoming its first official customer, with the mandate of helping to combat wildfires and monitor coastlines.
Lux’s vision is to operate a global network of observation balloons to acquire images at a better resolution than current technologies in order to create an ultra-high-resolution digital twin of Earth’s surface. Combined with the right geospatial analytics, the information feed can benefits companies and agencies as insights related to their operations on the Earth. This vision was founded on the premise that there is no existing space product that can deliver real-time persistent remote sensing, and that an affordable and precise dataset about the Earth can unlock unprecedented understanding about our human activities on our planet.